About Us

Started by Tanzeel Taj in 2017, TT Cosmetics is one of Pakistan’s first and fastest growing local beauty brands. We launched with just six liquid lipsticks, and the range has kept growing ever since, now with over 18 shades of liquid lipstick plus eyeshadow palettes, lip balms, tints and so much more.

Inspiration and vision

TT Cosmetics grew out of a simple need: a local home for affordable, vegan and paraben free beauty made for the everyday Pakistani woman. Our vision is to build a local market for top quality beauty products that stay within reach for everyone. Along the way we have helped bring together a community of small businesses selling a wide range of products, so Pakistan’s beauty market can grow from within through mutual support.

Influencing communities

With over 100,000 Instagram followers, we use our platform to raise awareness on the things that matter to us: the quality of local products, supporting the influencer and beauty community, and improving customer service across Pakistan. We also speak up regularly on women’s issues, small businesses, and the role the creator community plays in helping social media based startups thrive.

Tanzeel works hard to make sure the products reaching you are of the highest quality. She knows exactly why local markets need to thrive to suit South Asian skin, which is why she works closely with manufacturers so that every new product is made to look good on you.